Cricket legend Sachin Tendulkar has officially joined forces with OpenAI in a multi-year partnership designed to demystify artificial intelligence and show everyday users across India how ChatGPT fits into real life. The collaboration aims to make advanced tech approachable by highlighting practical, relatable use cases. “Much of my learning starts with a question. With ChatGPT, I can keep asking, build on an idea, and explore something at my own pace—whether I’m preparing for a speech or learning about something I enjoy. I hope that gives more people a starting point to try it for themselves with something they care about,” says Sachin Tendulkar. The campaign kicks off with a playful video where Tendulkar challenges ChatGPT to guess his identity within ten questions. Future rollouts will feature interactive content, experiential campaigns, and creator collaborations—including videos alongside tech entrepreneur Varun Mayya. According to Prabhjeet Singh, Managing Director for OpenAI India, connecting with a figure who resonates across generations helps bridge the gap between technology and trust. The partnership comes at a period of surging AI adoption across the country. OpenAI revealed that ChatGPT’s user base in India has doubled over the past year, with most users leveraging the tool for education, writing, and everyday problem-solving.