View Market Dashboard Consumer drags PVR Cinemas to court after ads play for 17 minutes before movie: Movie chain must now pay ₹75,000 PVR INOX played ads for 17 minutes before a movie. The consumer turned out to be an advocate. Now, the chain must pay ₹75,000 in fine. Sounak Mukhopadhyay Updated27 Sep 2026, 03:48 PM IST Prefer Liveminton Google AI Quick Read ✕ Wait for it… Log in to our website to save your bookmarks. It'll just take a moment. Yes, Continue ✕ Wait for it… Oops! Looks like you have exceeded the limit to bookmark the image. Remove some to bookmark this image.